Public relations indicates a series of activities aimed to raise public awareness and understanding of brands, products and services.
As a basic activity, we produce and distribute "press releases". This is followed by "press caravans", where we visit and introduce your brand to carefully selected media. The media will be selected based upon the kinds of brands and types of information you want to communicate.
Instead of simply conveying your message to the public, we focus on 1) identifying the cross-points between your message and the public, and 2) providing media with information that best suites the themes each media are interested in conveying to the public.
Through "media relations" and "interaction with opinion leaders" across various categories and businesses, we produce press releases and provide a strategy in the most effective way of showing, writing and presenting, depending on each brand, product and service.
Planning and holding "PR events", "press receptions" and "exhibitions" are also effective methods of PR. In order to avoid producing formulaic content, we carefully form a plan by considering the various aspects that are involved - such as the capacity and location of the event, casting for the brand's campaigns, as well as decorations for the venue. We do everything we can to have your target media understand your message better in a way that will secure and increase your media exposure.
We also make the most of "press conferences" or "interviews" held when representatives or designers of foreign brands visit Japan. We regard these as good opportunities for your media appearance. In addition, we actively look for new and innovative approaches to PR, such as collaboration with other brands and other industries, and sampling products at media events.
By combining these PR activities strategically, we will provide our clients with the best "PR plan" for you.
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Public relations indicates a series of activities aimed to raise public awareness and understanding of brands, products and services.
As a basic activity, we produce and distribute "press releases". This is followed by "press caravans", where we visit and introduce your brand to carefully selected media. The media will be selected based upon the kinds of brands and types of information you want to communicate.
Instead of simply conveying your message to the public, we focus on 1) identifying the cross-points between your message and the public, and 2) providing media with information that best suites the themes each media are interested in conveying to the public.
Through "media relations" and "interaction with opinion leaders" across various categories and businesses, we produce press releases and provide a strategy in the most effective way of showing, writing and presenting, depending on each brand, product and service.
Planning and holding "PR events", "press receptions" and "exhibitions" are also effective methods of PR. In order to avoid producing formulaic content, we carefully form a plan by considering the various aspects that are involved - such as the capacity and location of the event, casting for the brand's campaigns, as well as decorations for the venue. We do everything we can to have your target media understand your message better in a way that will secure and increase your media exposure.
We also make the most of "press conferences" or "interviews" held when representatives or designers of foreign brands visit Japan. We regard these as good opportunities for your media appearance. In addition, we actively look for new and innovative approaches to PR, such as collaboration with other brands and other industries, and sampling products at media events.
By combining these PR activities strategically, we will provide our clients with the best "PR plan" for you.